One portal, one budget
Set a total monthly ad budget in the portal — AI-assisted planning splits it across campaigns.
Search engine marketing
Google Ads in the Overunity portal
Platform fee as a percentage of your monthly ad budget — Google bills ad spend directly.
Fee as % of budget
Your operator sets the platform fee percentage for your account; Google bills clicks and impressions separately.
Same team as your stack
We already host your site, mail, and organic tooling — paid search stays connected to real pages and measurement.
Campaigns in the portal
SEM runs inside portal.overunity.ca — not a separate login. Connect Google Ads, crawl your site, set one monthly budget, and review AI-assisted campaign plans before anything goes live.
How it fits with the rest of Overunity
Paid media works best when your site, reports, and listings tell the same story. Because we already run the rest of your stack, SEM stays tied to landing pages, conversion tracking, and monthly performance reports — not a siloed media vendor.
The short version
Why SEM with Overunity
Most paid-media programs drift into opaque dashboards and retainers where you are not sure what moved the needle.
We keep search engine marketing tied to landing pages you control, conversion events you trust, and creative that matches search intent — inside the same portal where you already manage your Overunity services.
Your operator enables SEM / Google Ads on your portal account and sets a platform fee percentage of your monthly ad budget. Google always bills your ad spend directly; Overunity bills only the platform fee, calculated from your budget each month.
When you are ready, contact us or ask your operator to enable SEM on your portal account.
How it fits
How our Google Ads integration works
Connect your own Google Ads account, review every plan, and stay in control.
Overunity Digital is a Calgary-based web agency.
We build, host, and manage websites and digital marketing for small and medium-sized businesses as a done-for-you service. Our customer portal includes an integrated Google Ads tool, so paid search stays connected to the same site, tracking, and reporting we already run for you.
From one budget to a reviewed campaign plan
You set a single monthly budget and approve the plan — we handle the build:
- We analyze your website to build a business profile (services, locations, contact details, and selling points), which you confirm.
- You set one total monthly ad budget.
- The tool generates a Search campaign plan — campaigns, ad groups, exact/phrase keywords, negative keywords, geo targeting, and responsive search ads.
- You review and approve the plan.
- We create the campaigns in your Google Ads account paused — nothing spends until you say go.
- Campaigns go live only on your go-ahead, and live performance flows back into your monthly reports.
How you connect
You connect your own Google Ads account through Google's standard sign-in and consent screen — no password sharing. We request only the access needed to manage advertising, credentials are stored securely on our servers, and you can revoke access at any time from your Google account.
The Overunity manager account
Prefer not to reconnect each time? You can link your Google Ads account to the Overunity manager account (Google's "My Client Center"). This lets us manage your account through the Google Ads API without sharing passwords: access is limited to campaign management, every change is logged, and you can unlink at any time from your Google Ads settings.
Built-in safeguards
- Campaigns are always created paused — a human enables spend.
- We use only exact and phrase match keywords — never broad match.
- We only manage the campaigns we create for you; your other Google Ads campaigns are never touched.
- You approve the exact plan — budgets, keywords, ads, geo, and negatives — before anything goes live.
SEM runs inside portal.overunity.ca. Ask your operator to enable it, or contact us to get started.
Spend with a floor
Clicks are easy to buy. Conversions are the job.
Paid search tied to landing pages we built and can change, run by the same crew as your site and your organic search.
Not a distant media desk
Pricing
Pricing
Platform fee as a percentage of your monthly ad budget — Google bills ad spend separately.
Open a card to see what is included.
SEM / Google Ads
Google Ads in the Overunity portal — one product, fee set for your account:
% of ad budget
Your operator enables SEM on your portal account and sets the platform fee percentage for your business. There is no separate self-serve signup tier — one product, one fee rate per account.
Existing customers: log in to the portal when your operator enables SEM. Not on board yet? Use Contact below.
The short version
Work samples
On request
We do not publish live account screenshots on the open web by default—client data and competitive detail stay private.
If you are evaluating us, ask in Contact and we will share redacted examples or a short screen share that matches your industry and geography.
Let's make the spend work.
One crew for the site, the mail, and the search. Call us or send a note — we reply within one business day.