Search engine marketing
Paid search and display that respect your margins
Campaign structure, measurement, and landing pages aligned with your site—not a black box.
Campaigns grounded in your site
SEM sits next to SEO and your website: we align ad copy, extensions, and landing experiences with the pages you own—so quality score, speed, and message stay coherent. When organic findings from seo.overunity.ca point at technical fixes, we can route them into the same backlog instead of siloed “media” tickets.
How it fits with the rest of Overunity
Paid media is one channel. It works best when email, reviews, reports, and your site tell the same story. We keep that context because we are already running the rest—not a separate vendor with a separate agenda.
Intent-first structure
Search and display built around keywords, audiences, and offers that match what people are actually trying to do—not spray-and-pray spend.
Measurement you can defend
Conversion tracking, GA4 or your stack of choice, and clear reporting so you know what paid traffic did—not just impressions in a PDF.
Same team as your stack
We already host your site, mail, and organic tooling—SEM stays connected to real pages, speed, and technical SEO instead of fighting them.
Why SEM with Overunity
Most paid-media programs drift into opaque dashboards and monthly retainers where you are not sure what moved the needle. We keep search engine marketing tied to landing pages you control, conversion events you trust, and creative that matches search intent—not generic boilerplate.
We set up and tune Google Ads (and other channels when it makes sense), audiences, bidding guardrails, and reporting you can read without a decoder ring. When something breaks—tracking, policy, a sudden CPA spike—you reach the same Alberta-based crew behind your hosting, email, and SEO tooling: public phone, public email, no offshore handoff.
Pricing
Structured around your goals — not open-ended retainers by default.
Audit & roadmap
Typical first engagement:
- Account & tracking review
- 90-day plan
- Geography & spend fit
Project quote
Interested in thisBuild & launch
Ship campaigns tied to pages you own:
- Campaigns & ad groups
- Creatives tied to your site
- Conversion setup
Project quote
Interested in thisOngoing care
After launch, we keep programs honest:
- Search terms & negatives
- Experiments & readouts
- Rates follow scope
Monthly (scoped)
Interested in thisWe usually start with a short discovery, then pick project-based setup plus monthly optimization, or lighter coaching if you prefer to run day-to-day changes in-house. For a custom quote, use Contact below.
Work samples
On request
We do not publish live account screenshots on the open web by default—client data and competitive detail stay private. If you are evaluating us, ask in Contact and we will share redacted examples or a short screen share that matches your industry and geography.
Contact Us
SEM strategy, rebuilds, tracking fixes, or a second opinion on spend
Public phone +1 (844) 987-7987 — or send a message.